Disaster volunteer engagement baseline

Where the Labor Day intent campaign is starting from — login recency, profile recency, and how much Primary GAP is already on file.

Updated their profile in the last 30 days

11%

1,809 of 16,051. This export has no intent field, so this is the closest proxy for the behavior the campaign is asking for.

Disaster volunteers in file

16,051

Dis Resp = Yes, 14 regions

Logged in within 90 days

68%

10,867 of 16,051

Logged in within a year

90%

14,418 — the reachable ceiling

Profile touched within a year

64%

10,343 of 16,051

Primary GAP already recorded

87%

13,901 — mostly a confirm, not a fill-in

Read this first — two limits on these numbers.

1. This is not the whole country. Fourteen region groupings, not 60-odd regions. The eight SECAR regions were pulled 2026-07-13; the other six are older retained pulls running back to 2025-03-18. A national target needs a fresh national extract.

2. Every "days since" is measured against its own extract date, not today. The merged file stamped all retained rows 2025-07-11, which is the ingest date, not the extract date — the extracts' own day counts prove it. Real vintages were recovered per region and are shown in the region table. So "logged in within 90 days" means within 90 days of that region's pull. For SWARM, the largest single block at 6,926 disaster volunteers, that pull is 2025-03-18 — those people are 17 months less current than the table makes them look.

When did they last log in?

This is the ceiling on the campaign. A volunteer who has not signed in for two years is not going to update intent because an email asked nicely — that group needs a phone tree.

0-30 days8,323 (52%)

31-90 days2,544 (16%)

91-180 days2,093 (13%)

181-365 days1,458 (9%)

1-2 years1,026 (6%)

2+ years596 (4%)

Never / no date11 (0%)

	Volunteers	Share	Cumulative share
0-30 days	8,323	52%	52%
31-90 days	2,544	16%	68%
91-180 days	2,093	13%	81%
181-365 days	1,458	9%	90%
1-2 years	1,026	6%	96%
2+ years	596	4%	100%
Never / no date	11	0%	—

When did they last update their profile?

Profile edits are the closest proxy we have to the behavior the campaign is asking for. Logging in is passive; editing the profile is the actual ask.

0-30 days1,809 (11%)

31-90 days2,209 (14%)

91-180 days3,095 (19%)

181-365 days3,230 (20%)

1-2 years3,024 (19%)

2+ years2,681 (17%)

Never / no date3 (0%)

	Volunteers	Share	Cumulative share
0-30 days	1,809	11%	11%
31-90 days	2,209	14%	25%
91-180 days	3,095	19%	44%
181-365 days	3,230	20%	64%
1-2 years	3,024	19%	83%
2+ years	2,681	17%	100%
Never / no date	3	0%	—

Primary GAP already on file, by how recently they log in

The two move together, which is the useful part: the people who are easiest to reach are also the people already closest to compliant.

0-30 days91% of 8,323

31-90 days86% of 2,544

91-180 days81% of 2,093

181-365 days83% of 1,458

1-2 years77% of 1,026

2+ years78% of 596

Never / no date45% of 11

	Volunteers	Primary GAP recorded	% GAP recorded
0-30 days	8,323	7,553	91%
31-90 days	2,544	2,184	86%
91-180 days	2,093	1,689	81%
181-365 days	1,458	1,213	83%
1-2 years	1,026	792	77%
2+ years	596	465	78%
Never / no date	11	5	45%

By region

	Disaster volunteers	Extract as of	% login <=90d	% login <=365d	% profile <=365d	% GAP recorded	Never logged in
SWARM	6,926	2025-03-18	65%	88%	66%	78%	8
North and Central Florida Region	1,054	2026-07-13	74%	94%	71%	97%	0
North Carolina Region	1,036	2026-07-13	77%	97%	69%	96%	0
Tennessee Region	899	2026-07-13	60%	82%	51%	94%	1
Alabama and Mississippi Region	883	2026-07-13	57%	80%	51%	75%	0
Northwest	798	2025-10-10	77%	95%	69%	86%	0
Georgia Region	764	2026-07-13	74%	95%	64%	99%	0
South Carolina Region	711	2026-07-13	57%	85%	54%	97%	0
South Florida Region	654	2026-07-13	71%	91%	56%	97%	0
Massachusetts	590	2025-10-01	83%	98%	77%	99%	0
Virginia	538	2025-10-03	71%	92%	70%	99%	2
Nebraska Iowa	506	2025-09-14	75%	93%	67%	100%	0
Idaho Montana	420	2025-10-10	67%	91%	68%	95%	0
Puerto Rico Region	272	2026-07-13	74%	88%	49%	80%	0

What this means for a Labor Day target

Set the denominator honestly. If the target is a share of all disaster volunteers, the never-logged-in and two-years-cold groups cap what any email campaign can reach. If the target is a share of volunteers who logged in within the last year, it is achievable with email and chapter follow-up. Pick one before the number gets quoted upward.