Pacific Division disaster responder intent baseline

Where the Labor Day intent campaign is starting from — recorded intent, availability, deployment history, and how to reach people.

Intent recorded

3.3%

217 of 6,504 responders. This is the campaign metric, and it is where Labor Day starts.

Disaster responders

6,504

Pacific Division, 9 regions

Intent on Primary GAP

3.2%

210 of 6,504

No Primary GAP at all

241 have nothing to confirm

Available right now

555 show Avail = Yes

Reachable by email or cell

100%

6,504 have a live channel

The starting line is 3.3%, not 80%. 217 of 6,504 disaster responders — 3% — have any deployment intent recorded at all. On the Primary GAP specifically it is 210 (3%). Reaching even a 50% target by Labor Day means moving 3,035 people in 25 days; a 90% target means 5,636. That is the real shape of the ask, and it should be said out loud before a percentage gets promised upward.

Who already recorded intent, by deployment history

This is the most useful cut in the file. Intent tracks deployment activity, so the recently deployed are the warm list — ask them first and the early numbers move fastest. The never-deployed block is the long tail and will not respond to the same message.

0-30 days14% of 537

31-90 days6% of 432

91-180 days5% of 223

181-365 days7% of 520

1-2 years2% of 632

2+ years1% of 1,084

Never / no date1% of 3,076

	Responders	Intent recorded	% intent
0-30 days	537	75	14.0%
31-90 days	432	27	6.2%
91-180 days	223	11	4.9%
181-365 days	520	38	7.3%
1-2 years	632	12	1.9%
2+ years	1,084	12	1.1%
Never / no date	3,076	42	1.4%

When were they last deployed?

Half this roster has never been assigned to a DRO. That is not a data problem — it is the population. Any campaign target set against the full 6,504 is really a target against two very different groups.

0-30 days537 (8%)

31-90 days432 (7%)

91-180 days223 (3%)

181-365 days520 (8%)

1-2 years632 (10%)

2+ years1,084 (17%)

Never / no date3,076 (47%)

	Responders	Share	Cumulative share
0-30 days	537	8%	8%
31-90 days	432	7%	15%
91-180 days	223	3%	18%
181-365 days	520	8%	26%
1-2 years	632	10%	36%
2+ years	1,084	17%	53%
Never / no date	3,076	47%	—

When was the roster record last confirmed?

The closest thing this export has to the "last profile update" measure. Blank means never confirmed, which is a third of the roster.

0-30 days1,343 (21%)

31-90 days404 (6%)

91-180 days320 (5%)

181-365 days453 (7%)

1-2 years834 (13%)

2+ years823 (13%)

Never / no date2,327 (36%)

	Responders	Share	Cumulative share
0-30 days	1,343	21%	21%
31-90 days	404	6%	27%
91-180 days	320	5%	32%
181-365 days	453	7%	39%
1-2 years	834	13%	52%
2+ years	823	13%	64%
Never / no date	2,327	36%	—

How old is the Primary GAP assignment?

Age of the GAP start date. An assignment set years ago and never revisited is exactly what the campaign is asking people to re-confirm.

0-30 days200 (3%)

31-90 days288 (4%)

91-180 days677 (10%)

181-365 days990 (15%)

1-2 years1,678 (26%)

2+ years2,430 (37%)

Never / no date241 (4%)

	Responders	Share	Cumulative share
0-30 days	200	3%	3%
31-90 days	288	4%	8%
91-180 days	677	10%	18%
181-365 days	990	15%	33%
1-2 years	1,678	26%	59%
2+ years	2,430	37%	96%
Never / no date	241	4%	—

Can we actually reach them?

Contactability is the one thing not standing in the way. 100% have an email address or a cell number on file, and 5,563 (86%) have opted in to text messages. If the campaign is email-only it is leaving the fastest channel unused.

Email on file6,494 (100%)

Cell phone on file6,418 (99%)

Opted in to texts5,563 (86%)

Available now (Avail = Yes)555 (9%)

Intent by current availability

Even among responders flagged available right now, intent is barely recorded — so this is a data-entry gap, not a willingness gap.

	Responders	Intent recorded	% intent
No	5,949	160	2.7%
Yes	555	57	10.3%

By region

	Responders	% intent	% available	% confirmed <=1yr	% deployed <=2yr	% texts opt-in	Primary GAP missing
Los Angeles Region	1,116	1.4%	4%	27%	36%	97%	60
Northern California Coastal Region	1,105	4.3%	12%	43%	33%	87%	13
Southern California Region	916	2.0%	9%	33%	32%	85%	1
Northwest Region	898	5.1%	9%	48%	39%	81%	106
California Gold Country Region	657	4.1%	8%	44%	36%	79%	0
Cascades Region	627	5.9%	10%	50%	40%	84%	49
Pacific Islands Region	558	1.4%	6%	25%	42%	80%	5
Idaho, Montana and East Oregon Region	424	1.9%	8%	36%	27%	83%	5
Alaska Region	203	4.4%	15%	58%	54%	81%	2

What this file cannot tell you

There are no login or profile-update columns in the Disaster Responder Roster export, so this report cannot say how often these responders sign in — the measure the earlier 14-region engagement baseline was built on. If the campaign needs reachability by login recency for Pacific, ask for the Active Members Report for these nine regions; that export carries Last Login, Days Since Last Login, and Profile Last Updt. Run together, the two files answer the whole question.

What this means for a Labor Day target

Three things follow from the numbers above. First, name the denominator: 6,504 responders, or the 3,428 with any deployment history, or the 555 currently available — the same campaign scores completely differently against each. Second, sequence by deployment recency, because that is where intent already concentrates. Third, use text messages: 5,563 opted in, and 6,287 people have to be moved in 25 days.