Disaster responder intent: all divisions

Where the Labor Day intent campaign stands nationally, all six division rosters — recorded intent, availability, deployment history, and what to fix first.

Intent recorded

3.7%

1,185 of 32,396 responders across 6 divisions. This is the campaign metric, and it is where Labor Day starts.

Disaster responders

32,396

6 divisions, 47 regions

Intent on Primary GAP

3.5%

1,138 of 32,396

No Primary GAP at all

2,291 have nothing to confirm

Available right now

2,722 show Avail = Yes

Never deployed

49%

15,918 have no DRO history

Across all six divisions — the complete national disaster responder roster — intent is recorded for 3.7% of the roster. 1,185 of 32,396 disaster responders have any deployment intent on file; 1,138 have it on the Primary GAP. A 90% target means moving 27,971 people in 24 days. A 50% target means 15,013. Those are the real numbers behind whatever percentage gets promised.

By division

The spread is narrow, which matters: no division has solved this, so there is no internal model to copy. Northeast leads at 5.3% and Central Atlantic trails at 2.9%.

Pacific3.3% of 6,504

SWARM3.5% of 6,411

SECAR3.0% of 6,254

Northeast5.3% of 5,848

North Central3.8% of 3,930

Central Atlantic2.9% of 3,449

	Responders	Intent recorded	% intent	% available	% ever deployed	% confirmed <=1yr	No Primary GAP
Pacific	6,504	217	3.3%	9%	53%	39%	241
SWARM	6,411	224	3.5%	7%	46%	32%	546
SECAR	6,254	185	3.0%	9%	51%	38%	493
Northeast	5,848	311	5.3%	9%	46%	36%	114
North Central	3,930	149	3.8%	8%	64%	43%	542
Central Atlantic	3,449	99	2.9%	9%	49%	49%	355

Who already recorded intent, by deployment history

The most useful cut in the data, and it holds across all 6 divisions. Intent concentrates in the recently deployed. Sequence the campaign this way and the early numbers move fastest; the never-deployed block is the long tail and will not answer the same message.

0-30 days15.3% of 2,100

31-90 days11.7% of 1,594

91-180 days7.5% of 1,342

181-365 days5.8% of 2,500

1-2 years2.9% of 3,543

2+ years1.5% of 5,399

Never / no date1.6% of 15,918

	Responders	Intent recorded	% intent
0-30 days	2,100	322	15.3%
31-90 days	1,594	187	11.7%
91-180 days	1,342	101	7.5%
181-365 days	2,500	144	5.8%
1-2 years	3,543	103	2.9%
2+ years	5,399	81	1.5%
Never / no date	15,918	247	1.6%

When were they last deployed?

49% of the combined roster has never been assigned to a DRO. That is the population, not a data gap — and it means any target set against the full 32,396 is really a target against two very different groups.

0-30 days2,100 (6%)

31-90 days1,594 (5%)

91-180 days1,342 (4%)

181-365 days2,500 (8%)

1-2 years3,543 (11%)

2+ years5,399 (17%)

Never / no date15,918 (49%)

	Responders	Share	Cumulative share
0-30 days	2,100	6%	6%
31-90 days	1,594	5%	11%
91-180 days	1,342	4%	16%
181-365 days	2,500	8%	23%
1-2 years	3,543	11%	34%
2+ years	5,399	17%	51%
Never / no date	15,918	49%	—

When was the roster record last confirmed?

0-30 days6,227 (19%)

31-90 days2,012 (6%)

91-180 days1,673 (5%)

181-365 days2,474 (8%)

1-2 years4,202 (13%)

2+ years3,950 (12%)

Never / no date11,858 (37%)

	Responders	Share	Cumulative share
0-30 days	6,227	19%	19%
31-90 days	2,012	6%	25%
91-180 days	1,673	5%	31%
181-365 days	2,474	8%	38%
1-2 years	4,202	13%	51%
2+ years	3,950	12%	63%
Never / no date	11,858	37%	—

How old is the Primary GAP assignment?

Age of the GAP start date — an assignment set years ago and never revisited is exactly what the campaign asks people to re-confirm.

0-30 days871 (3%)

31-90 days1,584 (5%)

91-180 days3,488 (11%)

181-365 days5,047 (16%)

1-2 years7,427 (23%)

2+ years11,682 (36%)

Never / no date2,297 (7%)

	Responders	Share	Cumulative share
0-30 days	871	3%	3%
31-90 days	1,584	5%	8%
91-180 days	3,488	11%	18%
181-365 days	5,047	16%	34%
1-2 years	7,427	23%	57%
2+ years	11,682	36%	93%
Never / no date	2,297	7%	—

Intent by current availability

Even among responders flagged available right now, intent is barely recorded. This is a data-entry gap, not a willingness gap — which is the argument for the campaign, and the reason a big number is reachable if the ask is made easy.

	Responders	Intent recorded	% intent
No	29,674	780	2.6%
Yes	2,722	405	14.9%

By region

	Responders	Intent recorded	% intent	% available	% ever deployed	% confirmed <=1yr
('Northeast', 'Greater New York Region')	1,353	77	5.7%	5%	39%	19%
('Pacific', 'Los Angeles Region')	1,116	16	1.4%	4%	51%	27%
('Central Atlantic', 'National Capital and Greater Chesapeake Region')	1,114	20	1.8%	9%	44%	44%
('Pacific', 'Northern California Coastal Region')	1,105	48	4.3%	12%	55%	43%
('SECAR', 'North Carolina Region')	1,097	55	5.0%	12%	60%	56%
('SECAR', 'North and Central Florida Region')	1,043	25	2.4%	11%	45%	47%
('SWARM', 'Missouri and Arkansas Region')	1,003	47	4.7%	7%	48%	34%
('SWARM', 'Colorado and Wyoming Region')	998	27	2.7%	9%	43%	38%
('Pacific', 'Southern California Region')	916	18	2.0%	9%	50%	33%
('SECAR', 'Tennessee Region')	902	7	0.8%	7%	51%	22%
('Pacific', 'Northwest Region')	898	46	5.1%	9%	51%	48%
('SECAR', 'Alabama and Mississippi Region')	862	32	3.7%	8%	49%	25%
('North Central', 'Minnesota and Dakotas Region')	859	40	4.7%	9%	59%	45%
('Northeast', 'Greater Pennsylvania Region')	807	32	4.0%	9%	47%	38%
('SWARM', 'Arizona and New Mexico Region')	806	62	7.7%	12%	47%	49%
('Northeast', 'New Jersey Region')	794	33	4.2%	7%	39%	30%
('SECAR', 'Georgia Region')	756	31	4.1%	9%	53%	41%
('North Central', 'Wisconsin Region')	738	13	1.8%	7%	65%	41%
('SWARM', 'Central and South Texas Region')	719	11	1.5%	4%	46%	24%
('SWARM', 'North Texas Region')	710	7	1.0%	7%	43%	22%
('SECAR', 'South Carolina Region')	695	22	3.2%	5%	44%	29%
('Pacific', 'California Gold Country Region')	657	27	4.1%	8%	54%	44%
('North Central', 'Illinois Region')	647	21	3.2%	6%	72%	32%
('Northeast', 'Connecticut and Rhode Island Region')	639	15	2.3%	8%	52%	35%
('SECAR', 'South Florida Region')	635	11	1.7%	9%	45%	36%
('Pacific', 'Cascades Region')	627	37	5.9%	10%	56%	50%
('Central Atlantic', 'Central and Southern Ohio Region')	620	27	4.4%	10%	49%	56%
('North Central', 'Indiana Region')	605	48	7.9%	6%	58%	37%
('North Central', 'Michigan Region')	601	17	2.8%	7%	72%	41%
('SWARM', 'Texas Gulf Coast Region')	591	19	3.2%	6%	46%	32%
('Central Atlantic', 'Virginia Region')	586	16	2.7%	8%	51%	40%
('Northeast', 'Massachusetts Region')	578	34	5.9%	21%	50%	58%
('Pacific', 'Pacific Islands Region')	558	8	1.4%	6%	59%	25%
('SWARM', 'Louisiana Region')	543	19	3.5%	3%	52%	18%
('SWARM', 'Kansas and Oklahoma Region')	539	13	2.4%	9%	47%	29%
('SWARM', 'Utah and Nevada Region')	502	19	3.8%	7%	47%	30%
('North Central', 'Nebraska Iowa Region')	480	10	2.1%	11%	59%	69%
('Northeast', 'Eastern New York Region')	476	16	3.4%	7%	49%	38%
('Central Atlantic', 'Northern Ohio Region')	447	14	3.1%	10%	55%	57%
('Northeast', 'Northern New England Region')	427	59	13.8%	16%	57%	55%
('Pacific', 'Idaho, Montana and East Oregon Region')	424	8	1.9%	8%	40%	36%
('Northeast', 'Western New York Region')	414	15	3.6%	12%	51%	44%
('Central Atlantic', 'Kentucky Region')	367	17	4.6%	12%	50%	46%
('Northeast', 'Southeastern Pennsylvania Region')	360	30	8.3%	7%	52%	34%
('Central Atlantic', 'Central Appalachia Region')	315	5	1.6%	6%	53%	63%
('SECAR', 'Puerto Rico Region')	264	2	0.8%	8%	62%	34%
('Pacific', 'Alaska Region')	203	9	4.4%	15%	65%	58%

One column set is missing outside Pacific. The narrower export used by the other five divisions drops cell phone, text opt-in, and account id. Where those columns do exist, 5,563 of 6,504 responders (86%) have opted in to text messages — the fastest channel available, and worth requesting for every division before the campaign sends anything.

What this means for a Labor Day target

Three things follow. Name the denominator: 32,396 responders, or the 16,478 with any deployment history, or the 2,722 currently available — the same campaign scores completely differently against each, and the difference decides whether the target is met. Sequence by deployment recency, because that is where intent already concentrates. Ask for the text-message columns for every division, because 24 days is not long enough for email alone.

What these exports cannot tell you

The Disaster Responder Roster carries no login or profile-update fields, so nothing here says how often these responders sign in. The Active Members Report carries those and not intent. To know both reach and intent for the same person, both exports are needed for the same division.